Building Communities Through Action
We started with a simple observation back in 2018. Too many social programs were being designed in boardrooms without real input from the people they aimed to help. The disconnect was obvious, and the results showed it.
Our founders came from grassroots organizing backgrounds in Penang. They'd spent years working directly with communities across Malaysia and saw the same patterns repeating. Well-intentioned programs that missed the mark because they didn't truly understand local needs.
So we took a different approach. Instead of imposing solutions, we started listening first. We built relationships with community leaders, spent time understanding local challenges, and only then began designing programs that actually made sense for the people involved.
That philosophy hasn't changed. Every project we take on starts with genuine community engagement. We're not interested in cookie-cutter solutions or programs that look good on paper but fail in practice.